Digital Marketing Course/ Training Institute in Mehsana
Course Code : TCP-DME
Course Code : TCP-DME
Overview
Become a Certified Digital Marketing Expert at TCP India, Mehsana!
Master end-to-end digital strategies with our industry-driven program. Learn SEO optimisation, social media advertising, and data-driven campaign management using tools such as Google Analytics and SEMrush. Our practical curriculum transforms you into a job-ready professional equipped to boost online visibility for Mehsana's industries.
Digital marketing harnesses targeted online channels to reach audiences cost-effectively. You'll gain hands-on experience in Google Ads, conversion rate optimisation, email automation, and content strategy development. Master techniques to elevate Mehsana businesses through local SEO, responsive web design, and performance analytics.
Complete the course job-ready, equipped with certifications and a professional portfolio. Leverage TCP India’s placement support to pursue roles like SEO Specialist or PPC Manager. And drive growth in India's digital economy!
Curriculum
Overview of Digital Marketing
- Definitions and key concepts
- Digital vs. traditional marketing
- Digital marketing channels and strategies
- Website Basics
- Website structure and design principles
- Basic of UI/UX
- Content Management Systems (CMS)
- WordPress
- Conversion Rate Optimization (CRO)
- A/B testing
- Landing page optimization
SEO Fundamentals
- On-page SEO: keywords, meta tags, content optimization
- Off-page SEO: link building, social signals
- Technical SEO: site speed, mobile optimization, XML sitemaps
SEO Tools
- Google Analytics, Google Search Console
- SEMrush, Ahrefs
Local SEO
- Google My Business
- Local citations and reviews
- Content Strategy
- Content planning and calendar
- Audience research
- Content Creation
- Writing blog posts
- Visual content: images, infographics, videos
- Content Distribution
- Social media platforms
- Email Newsletters
- Guest Blogging
- Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, Pinterest
- Social Media Strategies
- Platform-specific tactics
- Social media advertising: Facebook Ads, Instagram Ads, LinkedIn Ads
- Social Media Management Tools
- Hootsuite, Buffer, Sprout Social
- PPC Fundamentals
- Google Ads: search, display, shopping, video ads
- Campaign Management
- Keyword research and bidding strategies
- Ad creation and optimization
- Tracking and analyzing PPC performance
- Email Marketing Fundamentals
- Building and segmenting email lists
- Creating effective email campaigns
- Email Automation
- Campaigns
- Analysis
- Email Metrics
- Open rates, click-through rates, conversion rates
- A/B testing and optimization
Google Analytics
- Setting up and configuring Google Analytics
- Tracking and reporting on key metrics
- Affiliate Marketing Basics
- How affiliate marketing works
- Choosing affiliate programs and networks
- Managing Affiliates
- Recruiting and managing affiliates
- Tracking performance and optimizing commissions
- Mobile Optimization
- Mobile-friendly websites and apps
- Mobile Advertising
- In-app ads, SMS marketing
1. What is a Digital Marketing Course?
Our Digital Marketing Course provides end-to-end training in SEO, social media advertising, Google Analytics, email automation, and content strategy. You'll learn to create, manage, and optimise online campaigns that drive real business growth.
2. Who can enroll in this Digital Marketing Course?
Students, entrepreneurs, working professionals, and career-changers in Mehsana seeking high-demand digital skills. No prior marketing experience required - we start from fundamentals.
3. Is Digital Marketing in demand in 2025?
Absolutely! Mehsana businesses urgently need digital marketers for SEO, social media, and PPC. With 70% of companies increasing digital budgets, certified professionals command premium salaries.
4. What is the duration of the training?
8 months of intensive learning with flexible batches. Includes live projects and lab sessions.
5. Will I get job placement after completing the course?
TCP India provides dedicated placement support - resume building, interview prep, and direct connections to Mehsana employers hiring for SEO Specialists, PPC Managers, and social media roles.
6. What tools will I learn?
Master industry tools: Google Analytics 4, SEMrush, Meta Ads Manager, Hootsuite, Sprout Social, WordPress, and Buffer through hands-on campaigns.
7. Is this course suitable for beginners?
Yes! We start with digital marketing fundamentals and progressively cover advanced strategies. Our practical approach ensures beginners become job-ready professionals.
8. Can I take this course online?
Choose your format:
• Offline: Hands-on training at our Someshwar Mall, Mehsana campus
• Online: Live interactive classes with project mentorship
Both options include placement support.
