Digital Marketing Experts

• Website Basics
  • Website structure and design principles
  • Basic of UI/UX
• Content Management Systems (CMS)
  • WordPress
• Conversion Rate Optimization (CRO)
  • A/B testing
  • Landing page optimization

SEO Fundamentals

• On-page SEO: keywords, meta tags, content optimization
• Off-page SEO: link building, social signals
• Technical SEO: site speed, mobile optimization, XML sitemaps

SEO Tools

• Google Analytics, Google Search Console
• SEMrush, Ahrefs

Local SEO

• Google My Business
• Local citations and reviews

• Content Strategy
  • Content planning and calendar
  • Audience research 
• Content Creation
  • Writing blog posts
  • Visual content: images, infographics, videos
• Content Distribution
  • Social media platforms
  • Email Newsletters
  • Guest Blogging

• Social Media Platforms
  • Facebook, Instagram, Twitter, LinkedIn, Pinterest
• Social Media Strategies
  • Platform-specific tactics
  • Social media advertising: Facebook Ads, Instagram Ads, LinkedIn Ads
• Social Media Management Tools
  • Hootsuite, Buffer, Sprout Social

• PPC Fundamentals
  • Google Ads: search, display, shopping, video ads
• Campaign Management
  • Keyword research and bidding strategies
  • Ad creation and optimization
  • Tracking and analyzing PPC performance

• Email Marketing Fundamentals
  • Building and segmenting email lists
  • Creating effective email campaigns
• Email Automation
  • Campaigns
  • Analysis
• Email Metrics
  • Open rates, click-through rates, conversion rates
  • A/B testing and optimization

Google Analytics

• Setting up and configuring Google Analytics
• Tracking and reporting on key metrics

• Affiliate Marketing Basics
  • How affiliate marketing works
  • Choosing affiliate programs and networks
• Managing Affiliates
  • Recruiting and managing affiliates
  • Tracking performance and optimizing commissions

• Mobile Optimization
  • Mobile-friendly websites and apps
• Mobile Advertising
  • In-app ads, SMS marketing